Tax season is over; you have turned off the lights, and placed the closed sign on the door. Your customers will not see you again until January— that is if they come back. While you are away in the off season, someone else is talking to your customers through social media. They are sending them money savings tips via e-mail. They are providing summer tax tips on twitter. They are exposing the latest celebrities to get busted for tax evasion via blog posts on Tumblr. They’re even posting contagiously hilarious pictures of cats on Facebook— everyone loves a good cat meme.
The point here is, don’t just turn off the lights when tax season is over, stay in contact with your customers. If you don’t someone else will. Do you want to run the risk of losing a customer? No? Well join the conversation! Get active on social media. Believe it or not, your customers want to hear from you outside of tax season. Providing your clients with relevant content all year round enforces your expertise and keeps you in their minds for when it matters most. Social media can be overwhelming, but here is a step by step guide to joining the conversation.
2. Research content that may be relevant to your customers such as summer tax deductions via the IRS website or other leading industry sources.
3. Compose the content and place it on the appropriate social media network. For example a short tax tip may be better suited for Twitter, while a lengthy blog post may be best for Tumblr or Facebook.
4. Respond to user comments, tweets, or other forms of interaction that may take place on these networks. Remember the key here is to not only provide information, but to interact as well.
5. Repeat steps 1-4 and before you know it, you’ll be out of the off season slump!