Social Media 101: Resources for You

Social Media

Perhaps you’ve been thinking about using some of your summer vacation to get your social media accounts in order. Taking on social media can be a daunting task. Have no fear! We have a simple guide to let you know what some popular social media platforms are used for— and more importantly— how they can be of use to you.


YouTube is a video sharing site that lets anyone upload and store videos. The videos can be made available for private or public viewing. In addition, viewers are able to comment and provide feedback on the posted content


What You Can Do: You can post clear, professional outreach messages on your YouTube account to share information with customers. YouTube videos can also be embedded on your personal website.




Twitter is an online social networking service that enables its users to send and read text-based posts of up to 140 characters, informally known as “tweets,” and images.


What You Can Do: You can share relevant quality tax information with groups of “followers” with common interests. It is a good idea to encourage your clients to “follow” you on Twitter.




Tumbler is a micro-blogging site where users can access and share text, photos, videos and other information from their laptop, Smartphone, tablet or desktop


What You Can Do: You can promote tax information here and begin to build a network of people who are looking for your type of business and information.



Facebook is one of the most widely visited social networking sites, that helps people communicate and exchange messages.


What You Can Do: You can create a Facebook Page for your business to inform your local community that you are there and ready to serve them. Furthermore, you can share tax information here as the season nears. It is a good idea to encourage your current clients to “like” your business to boost credibility.