With changes made by the Tax Cuts and Jobs Act, we suspect more taxpayers will seek out professional help for the upcoming tax season. Although many taxpayers will no longer itemize, it is anticipated that the new laws will cause uncertainty with what they can still claim and if they’re getting the best refund. Those taxpayers will be searching for your help and we’re here to help you take advantage of the business opportunity!
Here are some helpful tips to help you market your tax business for the upcoming tax season:
- Get on Social Media. If you haven’t already, create a Facebook Business Page. This is a great way for you to promote your business and stay in contact with your clients throughout the year. You can post live updates about promotions or specials during the tax season and keep your taxpayers up-to-date with important tax news. Facebook can also help you branch out and reach new clients in your area. Just remember to keep your Business Facebook strictly business.
- Advertise your business. You can advertise with posters around town, commercials on local television channels, ads in the local newspaper, billboards, local radio ads, or even Social Media. With advertisement, it is important to know your client and know yourself. What does your tax office offer that the others do not? Perhaps you have more experience, or you specialize in corporate returns. Those are the aspects you should focus on. What about your average client? If the average return you complete is for a college student and you rarely do anything else, don’t waste time and money marketing to other individuals. Create advertisements for the clients around you, not the ones you want to have.
- Get local. Don’t be afraid to get involved with your community! Help out with those local charities, maybe even attend some local government meetings. A good business needs a face, and people are more likely to go to someone they know and trust.
- Offer promotions and discounts. We’re not saying to give freebies to everyone who walks into your door- but a good way to get new clients is to offer promotions your competitors are not! Maybe offer 10% off tax preparation for referring a friend to your business or a $5 gift card for leaving a review on Facebook for you. Offering your clients a bit of an incentive to help get your name out there can help your business grow, and it makes your clients excited to come back again.
- Don’t forget your prior year clients. Happy prior year clients are far more likely to return than new prospects! While you’re expanding your business to new clients, don’t forget those who come back every year. Client retention is just as important for your office’s growth. Be sure to send prior year clients a post card or email reminding them to return again this upcoming tax year.