Marketing


Marketing

Guest blog: 7 damaging digital marketing mistakes small businesses make

On the first official day of the 2016 tax season, we are happy to share a guest post from TaxSlayer Pro partner Web.com to help with marketing your tax business to current and potential clients. This post was written by Monika Jansen, a freelance copywriter and editor who helps companies of all shapes and sizes kick their content up to the next…
Marketing, Tax Products, Tax Tips

Did You Know About the IRS Video Portal?

The IRS offers a video portal so that tax preparers may view videos on various tax topics, view webinars, and panel discussions from reputable industry sources. The videos are a great tool to keep up with current trends and refresh your current knowledgebase. Remember that your clients view you as an expert; therefore, it is important that you stay abreast of…
Marketing

Focus Your Attention on These Key Areas to Best Serve Your Clients and the Tax Industry

In a mandated mid-year report, National Taxpayer Advocate Nina E. Olson has identified 6 priority issues that IRS should address. However, 4 of these issues are also areas in which you can improve your tax preparation business on a granular level.       1. “Relieving the financial harm suffered by victims of tax return preparer…
Marketing

Tax Preparers- Build Your Business Credibility and Trust With a Website

The tax preparation industry is founded on the collection and exchange of sensitive information.  Essentially a consumer trusts the tax preparer with the most intimate details of his or her life. It is not surprising that consumers are becoming much more worried about fraud occurring during the exchange. The IRS ranked tax preparer fraud 3rd on the list…